Suntory — one of Japan’s oldest distilleries — approached LUCKYRICE to be a strategic launch partner for their newest product, Suntory Toki, a contemporary expression of traditional Japanese whisky.
Suntory Toki was LUCKYRICE’s Feast Title Sponsor for 2017, enabling them to command the Feast floor plan with multiple beverage stations with mixologists crafting bespoke cocktails, thereby increasing the brand awareness amongst Feast attendees who also shared about Toki via social media.
Since Suntory Toki was a more modern expression of Japanese whisky, LUCKYRICE also helped curate events and experiences that were true to Suntory Toki’s brand and messaging, such as having modern Taiko drummers at our events and even hosting a plant-based feast in San Francisco.
Additionally, Suntory Toki received exclusivity in all spirit categories in Suntory portfolio, brand ambassadorship to generate Suntory press and media promotions, year-round collaboration with agencies, and LUCKYRICE-created collateral and promotions.
< Go Back