LUCKYRICE creates experiential content that cultivates and celebrates the foods and cultures of Asia. Best known for our eponymous Feast, over the last ten years, LUCKYRICE has produced over 25 food festivals across North America, and countless private events for clients, featuring cuisines from every channel of the Asian and Asian Fusion diaspora. Over the last decade, LUCKYRICE has fed over 60 thousand people and made an estimated 8 billion impressions through social and traditional media.
DANIELLE CHANG / Founder
Danielle created LUCKYRICE to follow her lofty, yet life-long, passion to create a platform for Asian culture. Her career has always revolved around pop culture, storytelling and entrepreneurship. Danielle began her career at The New York Times and later founded and published the lifestyle magazine Simplycity. After earning her Masters degree in Critical Theory from Columbia University, she was a Professor of Contemporary Art History as well as a curator of emerging art. Most recently, she was the CEO of Vivienne Tam, a fashion company and, prior to that, the Managing Director of Assouline, a French creative advertising agency. Instead of the visual arts, her focus today is the culinary arts, an appetizing and universal lens through which to share stories about our current obsession with Asian culture. She is the host of the PBS TV Show Lucky Chow and the author of the Lucky Rice Cookbook. More about Danielle at www.daniellechang.com
Vivian is the COO of LUCKYRICE. She started as a business and legal consultant for Luckyrice since inception and has seen the Company grow. She has her own private law practice and serves as in-house legal counsel for small businesses and specializes in executive advisory services and corporate matters. She previously worked as a lawyer at American Express and Clifford Chance US LLP in New York City. She was the former New York Chapter Leader for Jack Kent Cooke Foundation in 2016 and was a Harriman Advisory board member for the American Red Cross-Greater New York. In her spare time, she loves to volunteer as a pro-bono lawyer for non-profits, DACA students and children with special needs. She graduated from Johns Hopkins University with a degree in Political Science and was selected as a Jack Kent Cooke Foundation Scholar which provided for a full scholarship to Georgetown Law Center. Vivian was born and raised in Los Angeles, attended international high school in Seoul, Korea where her love and appreciation for Asian culture and cuisine derive. Her favorite foods are oysters, uni and Korean fried chicken.
Most recently, Li was the Global Brand President of Ralph Lauren Home. In this role, Li was responsible for the overall stewardship and P&L of the Ralph Lauren Home brand, including oversight of design, merchandising, sales, licensing, marketing, and public relations.
Before assuming the Global Brand President role, Li was the Senior Vice President of International Business Development, where he spearheaded Ralph Lauren Home’s expansion into Asia, the Middle East, and Russia.
Prior to his tenure at Ralph Lauren, Li was a seasoned and highly-regarded publishing executive with Condé Nast Publications. During his 15 years at Condé Nast, William was the publisher of two of the most noteworthy magazine launches in recent publishing history; Men’s Vogue and Condé Nast Portfolio. Other positions at Condé Nast included the Associate Publisher role at several of the company’s most prestigious and important titles; The New Yorker, House and Garden, and Condé Nast Traveler.
William indulges his passion for storytelling through his role as a Contributing Editor for Elle Decor and Town & Country, as well as Co-Host of Lucky Chow.
Li lives in New York City with his husband and whippet and spends his weekends in the Berkshires tending to his garden and indulging in his passion for cooking.
Christine’s experience includes creating corporate identity programs and promotional material for clients like Derek Lam, Shanghai Tang, Hong Kong Tourist Association, Citibank, as well as for numerous F&B establishments in Hong Kong. With her own personal food journey she has built an engaged Instagram following @conscious_cooking of 90K in a few short years. Christine is a strong advocate for plastic-free living and is a representative of Plastic Oceans International. Her book The Plantiful Plate: Vegan Recipes from the Yommme Kitchen (Countryman Press) released in February 2019 and shares her love and appreciation for sustainability and home-cooking, and celebrates LUCKYRICE’s mission to share the culture and stories behind the foods.
Kiki is an event producer with experience in weddings, corporate, entertainment, social, and experiential events. While embracing her Indonesian heritage through dance, she also manages event logistics for Saung Budaya Indonesian Dance Group. A Queens native, you will find her exploring local eats – particularly those to satisfy her healthy obsession with ice cream. She graduated from Hunter College with a degree in Psychology.
Julia is the Account Executive with experience in tech startups, education, and the food industry. After graduating from San Jose State University, she spent a year in Japan teaching English and eating her way through the country. Originally from the Bay Area, Julia loves to cook traditional Vietnamese dishes from her childhood and hiking in northern California trails. You can probably find her catching the latest film, jogging in Brooklyn, or trying new restaurants. She is passionate about Asian food and is especially excited to join the LUCKYRICE team in highlighting the intricacies of Asian culture and cuisine.
LUCKYRICE’S CULINARY COUNCIL
We are LUCKY and proud to be supported by a culturally diverse and immensely talented group of Asian-food loving chefs!
Founding LUCKYRICE Culinary Council Members, who define our culinary tastes and host our events, are: