LUCKYRICE creates experiential content that cultivates and celebrates the foods and cultures of Asia. Best known for our eponymous Feast, over the last ten years, LUCKYRICE has produced over 25 food festivals across North America, and countless private events for clients, featuring cuisines from every channel of the Asian and Asian Fusion diaspora. Over the last decade, LUCKYRICE has fed over 60 thousand people and made an estimated 8 billion impressions through social and traditional media.




Danielle created LUCKYRICE to follow her lofty, yet life-long, passion to create a platform for Asian culture. Her career has always revolved around pop culture, storytelling and entrepreneurship. Danielle began her career at The New York Times and later founded and published the lifestyle magazine Simplycity. After earning her Masters degree in Critical Theory from Columbia University, she was a Professor of Contemporary Art History as well as a curator of emerging art. Most recently, she was the CEO of Vivienne Tam, a fashion company and, prior to that, the Managing Director of Assouline, a French creative advertising agency. Instead of the visual arts, her focus today is the culinary arts, an appetizing and universal lens through which to share stories about our current obsession with Asian culture. She is the host of the PBS TV Show Lucky Chow and the author of the Lucky Rice Cookbook. More about Danielle at www.daniellechang.com



We are LUCKY and proud to be supported by a culturally diverse and immensely talented group of Asian-food loving chefs!

Founding LUCKYRICE Culinary Council Members, who define our culinary tastes and host our events, are: