In 2015, Toyota launched a new version of its Camry sedan. LUCKYRICE created a multi-platform campaign to help market the new vehicle.
The Camry was integrated into multi-market LUCKYRICE events. The sedan was displayed at events and event assets prominently displayed Toyota’s affiliation. Additionally, custom digital vignettes showcasing the vehicle were inserted into Lucky Chow Season One episodes.
Danielle Chang gave endorsements in print and broadcast as an ambassador for Toyota Camry’s “My Big Little Town” campaign.
LUCKYRICE founder Danielle Chang was also
featured on Toyota’s “My Big Little Town” television ad series:
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