Bombay Sapphire approached LUCKYRICE to develop a new product, a gin with Asian botanicals called Bombay Sapphire East.
Danielle Chang was involved with the formulation of the gin, and LUCKYRICE acted as the full service marketing agency of record, creating a comprehensive marketing plan that spanned product development to market strategy.
LUCKYRICE created a style guide for Bombay Sapphire East:
LUCKYRICE also hired world-renowned chefs such as Jose Andres, Daniel Boulud, Marcus Samuelsson, and Susur Lee to fulfill a 9-month promotional campaign promoting Bombay Sapphire East.
LUCKYRICE also hosted a week-long popup called “House of Imagination” that features Bombay Sapphire East.
Additionally, LUCKYRICE was able to place Bombay Sapphire East in various accounts, including Jean Georges Vongerichten’s restaurant group.
LUCKYRICE also helped feature Bombay Sapphire East in print media—there were seven print releases from the New York Times alone.
Through LUCKYRICE’s partnership, Bombay Sapphire achieved nearly one billion media impressions, which totaled ~$7-10 million dollars in ad value for the brand (per an internal Bombay audit).
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