TEAM

VIVIAN CHEN / COO

Vivian is the COO of LUCKYRICE.  She started as a business and legal consultant for Luckyrice since inception and has seen the Company grow.  She has her own private law practice and serves as in-house legal counsel for small businesses and specializes in executive advisory services and corporate matters.  She previously worked as a lawyer at American Express and Clifford Chance US LLP in New York City.  She was the former New York Chapter Leader for Jack Kent Cooke Foundation in 2016 and was a Harriman Advisory board member for the American Red Cross-Greater New York.  In her spare time, she loves to volunteer as a pro-bono lawyer for non-profits, DACA students and children with special needs.  She graduated from Johns Hopkins University with a degree in Political Science and was selected as a Jack Kent Cooke Foundation Scholar which provided for a full scholarship to Georgetown Law Center. Vivian was born and raised in Los Angeles, attended international high school in Seoul, Korea where her love and appreciation for Asian culture and cuisine derive.  Her favorite foods are oysters, uni and Korean fried chicken.

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WILLIAM LI / EXECUTIVE DIRECTOR

Most recently, Li was the Global Brand President of Ralph Lauren Home.  In this role, Li was responsible for the overall stewardship and P&L of the Ralph Lauren Home brand, including oversight of design, merchandising, sales, licensing, marketing, and public relations.

Before assuming the Global Brand President role, Li was the Senior Vice President of International Business Development, where he spearheaded Ralph Lauren Home’s expansion into Asia, the Middle East, and Russia.  

Prior to his tenure at Ralph Lauren, Li was a seasoned and highly-regarded publishing executive with Condé Nast Publications.  During his 15 years at Condé Nast, William was the publisher of two of the most noteworthy magazine launches in recent publishing history; Men’s Vogue and Condé Nast Portfolio.   Other positions at Condé Nast included the Associate Publisher role at several of the company’s most prestigious and important titles; The New Yorker, House and Garden, and Condé Nast Traveler.

William indulges his passion for storytelling through his role as a Contributing Editor for Elle Decor and Town & Country, as well as Co-Host of Lucky Chow.

Li lives in New York City with his husband and whippet and spends his weekends in the Berkshires tending to his garden and indulging in his passion for cooking.

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CHRISTINE WONG / CREATIVE DIRECTOR

Christine’s experience includes creating corporate identity programs and promotional material for clients like Derek Lam, Shanghai Tang, Hong Kong Tourist Association, Citibank, as well as for numerous F&B establishments in Hong Kong. With her own personal food journey she has built an engaged Instagram following @conscious_cooking of 90K in a few short years. Christine is a strong advocate for plastic-free living and is a representative of Plastic Oceans International. Her book The Plantiful Plate: Vegan Recipes from the Yommme Kitchen (Countryman Press) released in February 2019 and shares her love and appreciation for sustainability and home-cooking, and celebrates LUCKYRICE’s mission to share the culture and stories behind the foods.

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KIKI SUHADI / EVENTS, PARTNERSHIPS & SALES DIRECTOR

Kiki is an event producer with experience in weddings, corporate, entertainment, social, and experiential events. While embracing her Indonesian heritage through dance, she also manages event logistics for Saung Budaya Indonesian Dance Group. A Queens native, you will find her exploring local eats – particularly those to satisfy her healthy obsession with ice cream. She graduated from Hunter College with a degree in Psychology.

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JULIA THANG / ACCOUNT EXECUTIVE

Julia is the Account Executive with experience in tech startups, education, and the food industry. After graduating from San Jose State University, she spent a year in Japan teaching English and eating her way through the country. Originally from the Bay Area, Julia loves to cook traditional Vietnamese dishes from her childhood and hiking in northern California trails. You can probably find her catching the latest film, jogging in Brooklyn, or trying new restaurants. She is passionate about Asian food and is especially excited to join the LUCKYRICE team in highlighting the intricacies of Asian culture and cuisine.

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