ABOUT LUCKYRICE
WE LOVE ASIAN FOOD!
LUCKYRICE is an integrated lifestyle brand with a big appetite for Asian food and culinary culture. From rich online content to live events, LUCKYRICE is your guide to the Asian culinary world.
WE ARE YOUR ONLINE RESOURCE
Launched in 2010, LUCKYRICE.com is an interactive recommendation resource for Asian recipes and restaurants as well a content-rich site featuring food personalities, culinary stories and news. LUCKYRICE.com also publishes a weekly email newsletter and is developing other digital media initiatives.
WE EXIST IN REAL LIFE, TOO
Launching in Spring 2010 in New York City, the LUCKYRICE Festival is an 11-day celebration of Asian food and culinary culture. The festivities include exclusive dinners with chefs, cocktail parties, lunar new year tastings and more. Following the festival, LUCKYRICE will present a week-long Asian Restaurant Week, with participating restaurants selected by the LUCKYRICE Culinary Council, offering prix-fixe lunches and dinners. Culinary events will also be held throughout the year in select US cities.
LUCKYRICE FOR LIFE
The Company is also developing LUCKYRICE branded media content, culinary travel tours in Asia, culinary events for Asian food enthusiasts and pan-Asian eateries.
For partnerships and other opportunities,
please contact info@luckyrice.com.
THE LUCKY PEOPLE BEHIND LUCKYRICE
DANIELLE CHANG / Founder
Danielle is an award-winning media entrepreneur. Prior to launching LUCKYRICE, she was the CEO of Vivienne Tam, a fashion company. She was previously the founder and publisher of Simplycity Magazine and Simplycity.com as well as the managing director for Assouline, a creative advertising agency. Danielle has also worked for Goldman Sachs, The New York Times and as a professor of contemporary art history. A graduate of Columbia University with a masters degree in Critical Theory, Danielle created LUCKYRICE to capture her life-long enthusiasm for Asian food and integrated lifestyle business brands.
Favorite Asian foods: anything with uni, shabu-shabu, lychees and almond jello
TODD LEONG / Editorial Director
Todd is a writer, editor and producer with years of experience in print and broadcast journalism. He was an associate producer on a multi-part Bill Moyers-hosted PBS documentary series about the history of the Chinese in America called Becoming American: The Chinese Experience and has also held positions at NBC News, MSNBC, and broadband video pioneer The FeedRoom. Todd’s independently produced film Office Lady Dreams has been shown at film festivals in New York and Los Angeles. He graduated from Cornell University with a degree in English and completed a master’s degree in journalism at UC Berkeley. Todd learned to appreciate the cuisines of Asia while living and working in Japan and traveling throughout China.
Favorite Asian foods: anything originally from Japan.
CINDY LIU/ Marketing Manager
Cindy is a recent Honors Business graduate from McMaster University in Canada. During her studies she spent a summer in New York as an intern for Norma Kamali, a New York-based fashion designer, and Phase1 Marketing, a live-events marketing company. Since then, she has fallen in love with New York, its culture and especially its amazing food. With a dream to pursue a career in marketing and event planning, she moved to New York and joined the LUCKYRICE family, where she combines her passion for food, marketing and New York City. Cindy is an avid runner and hopes to compete in the 2010 New York Marathon.
Favorite Asian foods: anything from my mom’s kitchen!
THE LUCKY COLLABORATORS
KARLITZ & COMPANY / Producers (Grand Tasting)
Karlitz & Company is the Executive Producer of the Food Network New York City Wine & Food Festival. Karlitz has truly become the leader in culinary special events, and has worked with a roster of highly respected clients such as Food Network, American Express, Godiva Chocolatier, the Las Vegas Convention & Visitors Bureau, epicurious.com, Foxwoods Resort & Casino, illy caffe, MGM CityCenter, Academia Barilla, Caesars and Harrah’s in Atlantic City and more.
Caryl Chinn, Vice-President, Culinary Marketing
cchinn@karlitz.com
EVAN GREENBERG / Partner (Brand Integration)
Evan is a successful agency entrepreneur having founded a number of companies in media, promotion and content development; including Allscope Media, Radiowave Communications, MKTG and RedEggPartners. He has worked with a broad range of clients including Nike, Panasonic, Michelin, the National Hockey League, the Timberland Company, Nabisco, the National Geographic Channel, Boots of Britain and Elizabeth Arden Red Door Spas. Evan brings a unique blend of experience in media, events, sponsorships and integrated marketing to the LUCKYRICE brand. His passion for Asian cuisine began as a child, spending every Sunday evening with his family at their favorite Cantonese restaurant.
TRINA QUAGLIAROLI/Event Producer
Trina brings a diverse production and culinary background to LUCKYRICE. Prior to joining LUCKYRICE, Trina cooked on the line at Gramercy Tavern after receiving a Grand Diploma in Culinary Arts from The French Culinary Institute. Before joining the culinary world, Trina spent over ten years in television and film production. Her credits include work at HBO Sports, Lifetime and PBS including the Oscar-nominated documentary, “Scottsboro: An American Tragedy”. A lover of food, Trina has lived in Japan, traveled extensively throughout Southeast Asia and Europe and enjoyed various culinary delights along the way. She holds a degree in Broadcast Journalism from Syracuse University.
JENNIFER BAKER / MINA/ Producer
Mina, a production boutique specializing in events, sponsorship and marketing, has extensive experience producing and managing high profile events, such as the South Beach Wine & Food Festival, the Tiger Woods Foundation Tiger Jam, the New York Wine & Food Festival and Bridgehampton Polo.
PHILIP ATTAR / Brand and Strategy Consultant
Philip is a strategic brand and design consultant and the Creative Director of Philip Attar Creative. Having worked on branding, advertising and media projects for global brands as well as product design and development for everything from housewares and furniture to apparel and retail design, Philip brings his international experience to the creation of the LUCKYRICE brand and identity. He has worked with Swarovski, Vertu, Hugo Boss, Coty, Nautica, Gilt Groupe and Sotheby’s. Half-Filipino and half-Iraqi, Philip is inspired by his heritage and excited to elevate Asian American cultural experiences.
BRIDGET WILLIAMS / Designer
Bridget Williams is the owner of BDUB Productions, a one-woman graphic design and brand maintenance firm in New York City. Bridget holds a degree in Middle Eastern and Islamic Studies from NYU, and has worked on marketing and graphic design for some of the most well-known restaurants, clubs and food events in New York City.
CAROLINE DESIGN / Designer & Interactive Producer
Caroline Szeto Dahlmanns brings over ten years of creative insight and design expertise spanning web and print media. Caroline creates brand identities that truly capture the essence of a company, and designs user experiences that are pleasurable and usable. Caroline earned her B.A. in Psychology and Economics from the University of Pennsylvania.
